Department for Eduction wanted to recruit – and retain – more teachers.
We needed to show the impact of teaching on children’s lives, every single day.

’Every Lesson Shapes a Life’ continues to be DFE’s enduring brand platform.

This film launched it.
On getting the brief, I called my mum – a primary teacher of 30+ years and asked her what she thought – and then wrote that.
I’d make a joke about her getting royalties but that’s mainly because the government still don’t pay teachers enough.
#SolidarityWithStrikingWorkers

A labour of love with directors Dylan Southern and Will Lovelace aka ThirtyTwo.