Total brand repositioning for Carling; ‘Made local’
Moving it from lads-mag-no-mans-land to champion of local lads, lasses and home town glory.

We made a bunch of ads but for various reasons (give it a guess) they ended up being, well, fine.
So they’re not here.

I reckon the series of mini docs we made were the highlight of the campaign.
This one inparticular, a special gem.

Alex Hulsey directed it and made fast friends with every single person involved.
The legend Robbie Ryan made it look like it does.
Thank you to Middlesbrough Rollers and their families and friends for the chats, hospitality and party teas. iykyk.

Katie Wood produced it deserves compensation for having to drive around the UK in a van with Sam, Paul and I for weeks on end.